Unforgettable Review Essay Example

Unforgettable Review Paper Essay on Unforgettable I do not know why this book chosen from a large number of others. Maybe the cover has drawn attention, or the authors name seemed familiar, or the name lured romantic Having read, I was surprised to find that it will be about the corpse and funeral business, and the word unforgettable has found a grim sense. But it does not scare the contrary, the book appealed to me more and more The beauty of style, elegant manners, arose the love between two people, serving the dead. And the idea that before all the chasm in the earth, people spend a day or three among the loved ones, covered with flowers, given in order of expert hands make-up artist, came to my taste, not so sad after the death, if it is taken by professionals. Unforgettable Miss X, the Y Mrs unforgettable, unforgettable Mr. Z you will be well on Eden Cemetery where so quiet, only the trees rustle but sometimes disturb the lovers who love to walk between sculptures and flowers comprehended all the details of the funeral business where very fine play on the love of family: the greater the love, the more money you can put in your pocket - Burying or burning burn, I think We will write a custom essay sample on Unforgettable Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unforgettable Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unforgettable Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I have pictures, which show the urn different styles -.. The best suit us And in the book aperture tsya secret, not without a subtle irony, which Evelyn Waugh has masterfully why the British are valuable writers We, anglichashek, special position here, says Sir Ambrose -. You know, Barlow These people, maybe. laugh at us a little about how we talk, how to dress, over our monocles maybe they think we are too prim and kept apart, but God knows, they respect us and your word to them, a guarantee of quality.. These people will not be in vain to pay, so here you will find only the color of the English nation. I sometimes feel something like ambassador Barlow. I mean responsibility, and it more or less bears here every Englishman. Of course, we can not all be right at the top, but we in senior roles. You will never meet an Englishman at the lowermost except in England, of course. And here it is understood because of the tone that we set. There are positions for which the Englishman simply will not go. And the main character, Dennis Barlow, did not wait for a decent offer, Hollywood does not favor the poets, they it is not really needed, even if they are awarded the attention she Queen, and goes to work in a funeral agency wetlands in a better world for pets. But is this agency goes though in any comparison with the rustling fuller, which is engaged in the most lush and luxurious funeral, which you can only dream - The most expensive cost sites on the Lake Island. They cost about a thousand dollars. There are Valentines Nest area, the center of which is very, very beautiful marble copy of the famous statue of Rodins The Kiss. There we have paired areas of seven hundred and fifty dollars a pair. Your Unforgettable married -?. No What did he do -? He was a writer . And then it will suit the Poets Corner. There have been a lot the most prominent figures of literature some of their own person, and some more in the order of early preparations rustling share Dennis In. meets his love a girl in a white robe with a wild-eyed, she works grimorshey and very satisfied with the work and soon she will receive a marriage proposal from the Honorable Mr. Dzhoyboya, its chief Oh, unforgettable After reading.! this book, I am still in awe and want to read something else by this author. Although for those who do not like gloomy . Attiyah and cynical humor, probably, it will not work I will answer any question to read or not to read? Evelyn Waugh? Unforgettable? I love It is strange that this book is still left without a review For Serserkov and other:. I am not a relative of the author and do not know him, he died before I was birthday, unfortunately.

4 Things That Define Minerals

4 Things That Define Minerals In the field of geology, you will often hear a variety of terms including the word mineral. What are minerals, exactly? They are any substance that meets these four specific qualities: Minerals are natural: These substances that form without any human help.Minerals are solid: They dont droop or melt or evaporate.Minerals are inorganic: They arent carbon compounds like those found in living things.Minerals are crystalline: They have a distinct recipe and arrangement of atoms. Despite that, though, there are still some exceptions to these criteria. Unnatural Minerals Until the 1990s, mineralogists could propose names for chemical compounds that formed during the breakdown of artificial substances...things found in places like industrial sludge pits and rusting cars. That loophole is now closed, but there are minerals on the books that arent truly natural. Soft Minerals Traditionally and officially, native mercury is considered a mineral, even though the metal is liquid at room temperature. At about -40 C, though, it solidifies and forms crystals like other metals. So there are parts of Antarctica where mercury is unimpeachably a mineral. For a less extreme example, consider the mineral ikaite, a hydrated calcium carbonate that forms only in cold water. It degrades into calcite and water above 8 C. It is significant in the polar regions, the ocean floor, and other cold places, but you cant bring it into the lab except in a freezer. Ice is a mineral, even though it isnt listed in the mineral field guide. When ice collects in large enough bodies, it flows in its solid state thats what glaciers are. And salt (halite) behaves similarly, rising underground in broad domes and sometimes spilling out in salt glaciers. Indeed, all minerals, and the rocks they are part of, slowly deform given enough heat and pressure. Thats what makes plate tectonics possible. So in a sense, no minerals are really solid except maybe diamonds. Other minerals that arent quite solid are instead flexible. The mica minerals are the best-known example, but molybdenite is another. Its metallic flakes can be crumpled like aluminum foil. The asbestos mineral chrysotile  is stringy enough to weave into cloth. Organic Minerals The rule that minerals must be inorganic may be the strictest one. The substances that make up coal, for instance, are different kinds of hydrocarbon compounds derived from cell walls, wood, pollen, and so on. These are called macerals instead of minerals. If coal is squeezed hard enough for long enough, the carbon sheds all its other elements and becomes graphite. Even though it is of organic origin, graphite is a true mineral with carbon atoms arranged in sheets. Diamonds, similarly, are carbon atoms arranged in a rigid framework. After some four billion years of life on Earth, its safe to say that all the worlds diamonds and graphite are of organic origin even if they arent strictly speaking organic. Amorphous Minerals A few things fall short in crystallinity, hard as we try. Many minerals form crystals that are too small to see under the microscope. But even these can be shown to be crystalline at the nanoscale using the technique of X-ray powder diffraction, though, because X-rays are a super-shortwave type of light that can image extremely small things. Having a crystal form means that the substance has a chemical formula. It might be as simple as halites (NaCl) or complex like  epidotes (Ca2Al2(Fe3, Al)(SiO4)(Si2O7)O(OH)), but if you were shrunk to an atoms size, you could tell what mineral you were seeing by its molecular makeup and arrangement. A few substances fail the X-ray test. They are truly glasses or colloids, with a fully random structure at the atomic scale. They are amorphous, scientific Latin for formless. These get the honorary name mineraloid. Mineraloids are a small club of about eight members, and thats stretching things by including some organic substances (violating criterion 3 as well as 4).

American Culture Analysis Essay Example | Topics and Well Written Essays - 500 words

American Culture Analysis - Essay Example Interestingly, the American society has remained quite receptive towards all sorts of cultures. It was found in the 1990 census that racial minority groups in US were growing seven times faster than the majority (Qasawa). The freedom of expression is one quality of American culture that appeals to me the most, though their straightforwardness sometimes sounds too bitter (Kwintessential). Americans celebrate life. They hang out with friends, party and enjoy. Being a first world country, American people are much privileged than most of the other nations of the world. Partying is an important feature of the American culture. Partying is ingrained in the American ideology. People look forward to opportunities to get together. American’s don’t need special occasions to party. They may party when someone wins a match or when someone buys a new pet. There can be any reason to party. Most importantly, the parties do not have to be expensive enough to be enjoyed. Friends may get together upon a large pizza, and it can be just as enjoyable as a grand ceremony.

Video Game Violence Research Paper Example | Topics and Well Written Essays - 2000 words

Video Game Violence - Research Paper Example On the other hand, some video games may have potential benefits to children. The games’ realistic and stimulating character has made it extremely acceptable and trendy to the younger generation. Statistics show that almost 80% of American children, ages 7 to 17 years old, play an average of 8 hours daily. While some games available in the market are suitably wholesome, beneficial and educational for children; some games, particularly those with ultra violent content could be destructive and inappropriate. The intensification of electronic play together with the escalating incidences of youth crimes has led to massive government and police investigations and legislative schemes worldwide (â€Å"School Age: Video Game Addiction†). Majority of conducted studies have been centered on the negative correlation between electronic games and aggressive behavior among the youth; and assessment of strategies aimed at reduction of risks to minors. However, minimal studies have been carried out to prove some probabilities of constructive influences on children’s development (Salonius-Pasternak and Gelfond 6). Despite numerous researches on the impact of violent electronic games on children, there appears to be as much perplexity as ever. Why do video games increase violence and aggression among the youth? How do these games affect children’s behavior? Why do those children already exposed to violence in society choose games of aggression? We may or may not find convincing answers to link video games with violent behavior. Psychoanalysts, educators, scientists, computer technologists, parents and even commoners may give different opinions and through them, we will be able to understand the reasons behind their arguments. This article will analyze the different viewpoints of different observers. Potential benefits and negative impacts will be presented, as well as this author’s personal analysis on the issue: Evidences of exhibited aggressiv e behavior in children and the growing incidence of crimes committed by young gamers are linked with over-exposure to video games; however, the probabilities of video games’ positive influences should not be ignored. Evidences of exhibited aggressive behavior in children and the growing incidence of crimes committed by young gamers are linked with over-exposure to video games; however, the probabilities of video games’ positive influences should not be ignored. In the seventies, modernization and technological innovations introduced electronic game play to society, particularly targeting the interest of the younger generation. Since then, video game play became a major part of children’s daily activities. In the 1980s, classrooms were equipped with computers and later, computers were recognized as providers of knowledge. Studies showed that educational software and games can undeniably have numerous beneficial effects on children’s academic performance (K ent). The beneficial effects electronic play has on children should not be discounted. Video games are educators. The interactive nature of this electronic media can be highly motivational; children become enthusiastically connected; they learn through repetition; and are rewarded for skillful

Education and Freedom Essay Example | Topics and Well Written Essays - 500 words

Education and Freedom - Essay Example De-monopolizing public educational institutions would ensure that standards are raised, students and teachers are better motivated, greater innovation would be allowed, costs would be brought down and specific needs of children would be met (Ayse, 2012). Public education is not consistent with responsibility and freedom. Public education in fact wears away personal freedom and that is why it should be replaced with market solutions, competition, and parental choice. Since parents are charged with their children’s education, then it means families would be best suited in a free market to decide which educational institutions are best suited for their children. Education being an economic commodity should be bought in the marketplace dictated by valuation and preferences of consumers. Thus in an education market that is free, students and parents would be at liberty to make a decision on the basis of perceived benefits and costs of each available option. Essentially, education procurement does not vary from acquiring any other private commodity. Schools that are market-based have got incentives that provide quality education at a price that is competitive. Thus the separation of education and state would reinstate academic inte grity, intellectual freedom as well as individual accomplishment. The free market can best furnish the public with high quality education services. The finest school choice plan therefore is the one based on free market (Harry, 2013). Colleges should prepare people to be good citizens. The purpose of education has been debated world over by teachers, scholars, statesmen and several considerate men and women. There has always been one predictable answer; knowledge acquisition. Even more complete is the utterance made by the Archbishop of York that â€Å"the true purpose of education is to produce citizens.† This statement sounds true not only the day it was uttered but also today. However in the modern day society, it’s a main

Chocolate Industry Is Becoming A Global Phenomenon Marketing Essay

Chocolate Industry Is Becoming A Global Phenomenon Marketing Essay Introduction Chocolate Industry is becoming a global phenomenon. Globally appetite for chocolates shows no signs of waning but a shift in consumption pattern is increasingly evident. In the year 2009 global confectionary market was estimated to be 88,740.2US $ million industry .From the year 2004-2009 it has grown by 33.2 % in terms of retail value .In terms of value chocolate confectionery market is the largest category accounting for almost 60% of the total sales. The giants of chocolate business have all dominated their respective regions for decades eg :-Kraft in Us,Cadbury In Britain. Cadbury Schweppes was formed by a merger in 1969 between Cadbury and Schweppes. Since 1842 Cadbury has gone from strength to strength. The most recent step to the success ladder for Cadbury is the takeover of the company by US food company Kraft which makes the company global confectionery leader. It has an outstanding portfolio of chocolate, gum, candybar .Since then the business has expanded into a leading international confectionery and beverages company. Through an active programme of both acquisitions and disposals the company has created a strong portfolio of brands which are sold in almost every country in the world. This report aims to throw light on Chocolate confectionery industry leader Cadbury with target market in India .A rapidly developing economy such as India would further gives me a chance for a much deeper analysis of the industry and overall market environment. Cadbury in India: Cadbury began its Indian operations as a trading company in 1947 with brands such as dairy milk, gems, 5star Bournvita and perk etc. Cadbury India Ltd is a local subsidiary of Cadbury Schweppes which holds in excess of 90 % shares in it. Cadbury in the last six decades has become synonymous with the word chocolate in India .It is one of the Classic examples of the brand coming to symbolise a product category. Innovation is also essential for ongoing success despite chocolate market being dominated by consistent performers .Cadbury India Ltd dominates the chocolate market in India with over 70%.It operates in four categories viz. Chocolate Confectionery, Milk Food Drinks, Candy and Gum category. Some of the key brands are Cadbury Dairy Milk, 5 star,  Perk,  Ãƒâ€°clairs  and  Celebrations. Market size The FMCG market in India is estimated to reach 27 billion in 2009. It is very highly fragmented market .In India the Chocolate confectionery market grew almost 22% in current value terms to reach Rs27 billion in 2009.Cadbury India Ltd is the leader in confectionary market in India Leading Brands in the market Nestle is the 2nd market leader with a share of 33% followed by Amul at 3.63%.Other competing products in the market are KIT KAT, NESTLÉ Eclairs ,Polo, Nestle Milky bar Nestle Bar one is one of the biggest competitor of 5 star ,Amuls Chocozoo product ,Amuls Milky Bar etc Brand Positioning A brand position is the market place a brand is perceived to occupy or what the brand stands for in a world of brands .This position includes the associations it has in the mind of the consumer .It includes the associations it has in the mind of the consumer .It includes all aspects of a brand: the product attributes, benefits and values. (MooijiMariekede, 2005). In a survey conducted by the Business world magazine in 2007 Cadbury had been ranked 5th in the FMCG sector in a survey on Indias most respected companies. PORTERS ANALYSIS New Entrants Rivalry Buyers Substitutes Suppliers Porter (1980) suggested that five main forces shape competition at the level of strategic business units and that a systematic analysis of each in turn can help managers identify the keys to competitiveness in their particular industry (Hooley, 2003) Rivalry among existing companies-Moderate Cadbury is undoubtedly the market leader in the Indian chocolate confectionery market .The main players in the chocolate confectionary market is Cadbury followed at 58.3% by Nestle at 33% and domestic brand Amul (Gujarat Co-operative Ltd) at a very small share of 3.63%.Private labels have not made an entry in chocolate confectionary .With Brands such as Cadbury and Nestle enjoying a strong brand equity as well as market dominance retailers have not ventured into the category as of 2009 .Since 2004-2009 the market shares by the companies have not seen a major change .Nestle is the only competitor with diverse range of product portfolio where as Amul core activity is in dairy products and it has a much smaller product portfolio than the leading players in India. Amul Chocozoo is the companys key innovative brand which does not have any parallels in the market. In India Cadbury enjoys very strong brand loyalty a classic example is the Worm Controversy in the year 2003 during the festiva l period in Diwali but a year later company was able to gain back the consumer confidence .Cadburys value share melted from 73 per cent in to 69.4 per cent during the year 2003.The recovery began in May 2004 when Cadburys value share went up to 71 per cent. This faster recovery was possible due the trust and loyalty of the consumers with the brand. Also due to strong brand loyalty Cadbury enjoys price elasticity and product differentiation plays a very small in competitive rivalry of the confectionery market. Threat of New entrants- Low In addition to considering existing rivals an organisation should also consider the potential for new entrants to emerge. Threat of new entrants in an industry depends upon the height of a number of entry barriers .In the chocolate confectionery market the capital cost of entry would be very high since Cadbury and Nestle being the only two companies with more than 70 percent share in the market. To compete with such well established MNCs it requires high investment making the threat of new entrants very low. Cadbury as a brand enjoys strong brand loyalty and emotional attachment by the consumers any potential new entrant will encounter resistance in trying to enter the industry .Brand loyalty will also be a significant factor in increasing the costs for consumers of switching to the products of new competitors. Threat of Substitutes-Low A substitute can be regarded as something that meets the same needs as the product of the industry .The extent of threat from a particular substitute will depend upon factors such as extent to which the price and performance of the industries product and performance of the substitute can match the industries product and the willingness of the buyers to switch to the substitute .In case of Cadbury the switching costs for the consumers is very low .Also consumers are very loyal to the brand making the threat of substitutes very low Bargaining power of suppliers- Moderate Cadbury Schweppes has around 40000 suppliers worldwide.  [1]  Parent company provided cocoa seeds and clonal materials for 8 years of operations to Cadbury India Ltd .It started cocoa farming in India to reduce dependence on imported cocoa beans. Cadbury India imports about 50 percent of the cocoa requirement .List of Key ingredients and their approximate percentage requirement is shown the below chart: Other Dry Fruits-3% Edible Oil-5% Malt Extract-9% Sugar Liquid Glucose-17% Milk (Powder/Liquid/Condensed)-20% Cocoa Beans/butter/powder -46% Like stated above key ingredients Sugar and Cocoa are bought from the commodity markets. Milk is bought regularly from farmers in the area near the factory to complement the supply coming from the original directly operated farm. Barley for malt is bought from four to five wholesalers. Manufactures have very little control over the prices of Sugar and Cocoa since they are mostly set by the government. Rest of the ingredients have less proportion as compared to cocoa and sugar hence their bargaining power is low. Over the recent years there has been growing concern of the trade policies and child labour issues in the cocoa industry Cadbury product Dairy Milk has been fair trade certified . Bargaining power of buyer- Moderate The extent to which buyer of a product exert power over an industry depends upon number of factors. To identify the bargaining power of the buyer for Cadbury its very important to identify who are the customers and consumers for the company .Customers are the people who sell the products to the people who consume them, for Cadbury they are the retailers and the distributors and consumers are the direct end people who consume. In the supply chain for Cadbury buyers include consumers, wholesalers, and supermarket chains. Market for the chocolate industry is highly fragmented. Existing brands such as Cadbury and Nestle have a strong presence of differentiation and brand loyalty leading to weakening of the buyer power. Major purchase in terms of volume is by the retailers giving them a better bargaining power but Cadbury enjoys good brand loyalty hence making it comparatively weak. Consumers have become accustomed to the brand and generally seem reluctant to shift loyalties to newer brands. Porters Generic strategy CADBURY Source: Competitive advantage As a competitive strategy, differentiation refers to a product or service that is different or somehow unique as perceived by the customer. (Grigsby Stahl, 1997)A firm can achieve differentiation for its products or services in a number of different ways .Cadbury India adopts the differentiation strategy to set itself in a unique way in the competitive envoirnment.Cadbury has over the decades build a brand image for the company through extensive advertising people have started associating with the brand emotionally and are very loyal. Cadbury has always tried to connect emotionally through its advertisement with the consumers .Company also regularly uses customer surveys as a means to align the advertisements with evolving consideration sets of customers and uses packaging as a tool to communicate quality. For example adds such as Kuch Meetha Ho Jaaye Is Diwali Ap Kisse Khush Karenge which means something sweet for the Diwali festival clearly shows the bond the company is trying to connect with the consumers. It also tries to add extra features into the product. Cadbury India invests heavily in advertisement for its products .This plays a very important role in differentiating strategies because the customer gets convinced that there is something different about the product. Differentiating firms usually employ substantial consumer research efforts to identify changing consumer tastes. Cadbury regularly invests in consumer research and research and development for its products .It regularly tries to innovate with the products. Company goes by the value it sets for itself i.e. performance driven, values led. Resource Based View A resource based view inside out perspective is fundamentally different from Porters outside in perspective. A resource based view of the firm draws an important distinction between comparative parity and competitive advantage (Barney ,1991).Parity is achieved by choosing and executing a business strategy comparable to that of competition firms .Generic strategy models are seen as leader to parity with the competition .By contrast ,competitive advantage requires that firms be unique by developing and deploying resources in unique ways that add value and are difficult to imitate (Gerhart Rynes, 2003).Resource based view says that a organization possess resources that are inputs into its production process .There are three such capital inputs: Physical, human and organizational .The use of these resources is determined by characteristics inside the company .When these characteristics are appropriate and an organization can achieve both competitive and a sustainable superior performanc e-usually expressed by relatively high levels of return on investment .The organization acts a collection of assets and capabilities providing a capacity for a sets of resources to effectively perform activity tasks. A firm can sustain a competitive advantage by the organization responsive to rapidly changing market conditions by both maintaining the development of existing resources and capabilities and creating new ones. An organization needs to identify these capabilities which provide it with a competitive advantage. Resources are of two types tangible and intangible .These resources for the company can be intensified using the VRIN model. Valuable Rare Imperfectly Imitable Non Substitutable With the Cadburys analysis of the external as well as internal environment of the firm i found below resources which can help to sustain competitive advantage in the market. Tangible assets Ranking from level 1-5 (Where 1 is the highest) Financial capital 1 Human resource 2 Intangible assets Brand reputation 3 Loyalty of customers 1 Goodwill 2 Research and development 5 Distribution network 4 Distinctive Capabilities Culture and values 1 Cadbury India has been decades in the Indian market and now enjoys a strong reputation and has maintained its market leader position for many years it has the largest market share in the Indian chocolate industry of more than 70 percent. Thus I would rank financial capital as no 1 tangible asset of Cadbury India. Cadbury India has been ranked as the 7th Great Place to Work and the No. 1 FMCG company in India in 2008, by the Great Place to Work Institute.  It is the fourth time that they have featured amongst the Great Places to Work in India. Cadbury India has also been awarded the Bronze Award for Excellence in People Management in the Great Place to Work 2007 survey conducted by Grow Talent Company Limited and Business world. The award recognizes Cadbury India as a national leader in the area of Human Resource Management. Thus making it very useful tangible asset for the company.  [2]  Cadbury India is a built upon reputation for fine products and services. Capabilities are more difficult to delineate and are often described as invisible assets .For Cadbury India undoubtedly it is the culture and value of the organization which it has carried on decades .It is a value driven company To summarise the essential elements of the resource based view from Cadbury Indias point of view are the resources stated as above which give the firm its distinct advantage and sets its apart. Also the role of management in converting these resources into positions of sustainable competitive advantage leading to a superior performance in the marketplace. Cadbury Indias Business Relationships with Stakeholders: Stakeholders are the customers, shareholders employees, suppliers, communities. I would be aiming to analyse the business relationships Cadbury has with its stakeholders, how it builds up long term relationship which is mutually beneficial and a collaborative effort Government Communities Employees Customers Stockholders Cadbury India Educational institutes, Future generations, Poor Media, Competitors, Suppliers Trade associations, Public Interest Group Unions, Political parties, Creditors Environment, Religious Groups A firm must satisfy the interests of all its participants since this will promote the interest of the shareholders. A Firm should try to enhance the interest of all the stakeholders. It should have a stakeholding approach to business behaviour. Cadbury India take part in various programs and activities for the overall community its shareholders etc.As part of its corporate social responsibility programme they promote physical activity and education that helps improve consumer health and prevent obesity  .They are also helping to build understanding of the energy equation particularly amongst children. Cadbury India does not vend its confectionery or carbonated soft drink products in primary schools and only vend these products in secondary schools by invitation and in line with nutritional guidelines set by the school. Company regularly invests in new science and increasing our scientific resources within our business. Were working with others (including government, campaigners, shareholders and customers) to help find solutions. weve withdrawn from advertising directed specifically at children aged less than eight years where theyre the majority of the audience and weve introduced a global Marketing Code of Practice, whi ch includes specific reference to children. Cadburys Marketing code Supporting sensible consumption and balanced life style also signifies the company values towards the consumers  [3]   Good relationships with supplier and other stakeholders can also provide an increased repertoire of insights and responses, greater efficiencies and more opportunities for creating problem solving. This is especially important for Cadbury constantly tries to innovate its products and services to maintain their market share .Since Cadbury has a strong stakeholder relationship it also provides the company with a measure of stability in a turbulent environment. During the Worm infest crisis of 2003 it was very difficult time for the company but due to the solid relation it has with its customers, stakeholder it was able to win back their trust and gain the largest market share by 2004. Analysis and Conclusions: Cadburys competitive advantage comes from highly related and producing similar products lines based on existing technologies .For example Cadbury dairy milk, Dairy milk shots. I feel since Cadbury targets similar product market some of the customer bases Moreover it has the ability to offer big portfolio to meet customer needs .Since Cadbury is already the market leader in the chocolate confectionery in India it can focus on the current portfolio effectively using this as a base to venture into new products or entering into similar industry. Also it can be noted that the markets that it has already captured are in to the maturity stage and product needs constant innovation and development to sustain in the long run. India has a vast population though Cadbury has a very large and diverse distribution network still there would be lot of untapped market potential it should concentrate on getting the best distribution system. Also as the market develops consumers become more experienced and discerning and look for more benefits from the products they choose. Cadbury should regularly try to re-work exiting brands and develop new ones to meet consumer demands. Bibliography Abbott, John C..  Agricultural Marketing Enterprises for the Developing World: With Case Studies of Indigenous Private, Transnational Co-operative and Parastatal Enterprise. New York: Cambridge University Press, 1990.   Barney, J.B., (1991), Firm Resources and Sustained Competitive Advantage. Journal of Management; 17, (1), pp.99-120 Campbell, David J., Bill Houston, and George Stonehouse.  Business Strategy: An Introduction. Manual ed. St. Louis: Butterworth-Heinemann, 1999 Clegg, Stewart, Martin Kornberger, and Tyrone Pitsis.  Managing and Organizations: An Introduction to Theory and Practice. 2nd ed. Thousand Oaks, CA: Sage Publications Ltd, 2008. Gerhart, Barry, and Sara L. Rynes.  Compensation: Theory, Evidence, and Strategic Implications (Foundations for Organizational Science). 1 ed. Thousand Oaks: Sage Publications, Inc, 2003. Grigsby, David W., and Michael J. Stahl.  Strategic Management: Total Quality and Global Competition. New York, NY: Wiley, 1997. Hitt, Michael A., Robert E. Hoskisson, and R. Duane Ireland.  Strategic Management: Competitiveness and Globalization, Concepts and Cases. 9 ed. Mason, OH: South-Western College Pub, 2010. Hooley, Graham J., Nigel Piercy, and John A. Saunders.  Marketing Strategy and Competitive Positioning. 3 ed. London: Financal Times Management, 2003. Print. Mooij, Marieke de .  Global Marketing and Advertising: Understanding Cultural Paradoxes. Third Edition ed. Thousand Oaks: Sage Publications, Inc, 2009. Moschandreas, Maria.  Business Economics. 2 ed. New York: Cengage Learning Business Press, 1999. Mujamdar, Ramanuj.  Product Management in India. New Delhi: Prentice-Hall Of India Pvt.Ltd, 2004. Steiner, George A., and John F. Steiner.  Business, Government and Society: A Managerial Perspective. 12Rev Ed ed. New York: McGraw-Hill, 2008. Svendsen, Ann.  The Stakeholder Strategy: Profiting from Collaborative Business Relationships. San Francisco, CA: Berrett-Koehler Publishers, 1998. Food fight. Economist, 00130613, 11/7/2009, Vol. 393, Issue 8656 Academic Search Premier Business strategy: an introduction By David Campbell, George Stonehouse, Bill Houston Business, government, and society: a managerial perspective : text and cases  By George Albert Steiner, John F. Steiner Nestlà © : Chocolates Confectionery.  Nestlà © : Home  . N.p., n.d. Web. 24 Dec. 2009. . Welcome to Amul The Taste of India .  Welcome to Amul The Taste of India  . N.p., n.d. Web. 28 Dec. 2009. . Cadbury Global We apologise for the delay.  Cadbury Global  . N.p., n.d. Web. 19 Jan. 2010. . Cadbury India Ltd..  Cadbury India Ltd.. N.p., n.d. Web. 7 Dec. 2009. . Chocolate Confectionery India report-2009-Euromonitor http://0-www.portal.euromonitor.com.emu.londonmet.ac.uk/Portal/ResultsList.aspx Cadbury India Ltd- Company factfile -Euromonitor International-http://0-www.portal.euromonitor.com.emu.londonmet.ac.uk/Portal/ResultsList.aspx Cadbury India Ltd Packaged Food India- Euromonitor International-http://0-www.portal.euromonitor.com.emu.londonmet.ac.uk/Portal/ResultsList.aspx

Individualism and Collectivism Culture Theories Essay -- Culture

Individualism and Collectivism are two accepted theories that are commonly used when dealing with one’s culture and political views. According to Kemmelmeier, H. M. and Coon, Individualism and Collectivism concepts has been used to â€Å"depict, clarify, and envision divergence in people’s opinion, behavior, principles, attribution, self perception, socialization, and communication.† Nonetheless, individualism and collectivism has shared some mutual views as well as incongruous stances on humanity, the disposition of human beings, the affiliation of society and the characteristics of people in the individualistic culture. Individualism and Collectivism have shared common goals, nevertheless they agrees on what should be achieve, but their opinion differ in how we should attain what needs to be achieved. Many philosophers has pinpointed a difference in these two theories explaining that â€Å"societies can be contrasted along an individualistic-collectivistic a xis, with those toward the individualistic end emphasizing the â€Å"I† and those toward the other end emphasizing the â€Å"we† in thinking about, evaluating, and enacting communicative conducting.† Individualism has been associated with the I- identity and collectivism being associated with the We- identity. In using these pronouns as identification it speaks volume as what each theory is about. The individualism or the I-identity has been categorize as persons that place emphasis on themselves or their immediate family, it has been evident that certain countries has put this identity into practice such as The United States of America, Australia, France, and Canada. Individualist centralize their lifestyles surrounds self actualization and individual achievement; they believe in equality bu... ...fstede, G. (2009, June). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture (Unit 17, Chapter 14).  ©International Association for Cross-Cultural Psychology. Donal Carbaugh, Intercultural Theory [on-line] Available from http://eco.ittralee.ie/personal/theories_III.php#1; Internet. Lustig, Myron and Jolene Koester. 1998. Intercultural Competence: Interpersonal Communication Across Cultures (3rd Ed.). (Addison-Wesley Publishing, 1998), 30. Coon, H.M. & Kemmelmeier M. (2001) Cultural orientation in the United States. (re) examining differences among ethnic groups. Journal of Cross Cultural Psychology 32, 348-364 Stella Ting-Toomey. (2005). The matrix of Face: An Updated Face-Negotiation Theory,† in William Gudykunst, Ed., Theorizing about intercultural communication. Sage Publications. 71-92.

Moral Influence in Great Expectations Essay

Show the Moral Influence on Pip in Charles Dickens’ Great Expectations Symbolism as it is used in literature aims to project the internal aspects of an individual’s character through the external aspects in reality. Charles Dickens, in his novel, Great Expectations uses symbolism in order to reflect other individuals’ moral influence on Pip. Consider for example the following instances. In the novel’s initial chapter, one is presented with the character of Pip who is described as an orphan with a vivid imagination. As he recounts his initial experiences in life, Pip mentions that his â€Å"most vivid and broad impression of the identity of things, seems†¦to have been gained on a memorable raw afternoon towards evening† (Dickens, 1992, p. 3). It was during this evening that Pip met the convict, Magwitch. The use of symbolism in his encounter with Magwitch is evident as Pip’s initial introduction to the villainous aspects of man’s nature, in the form of Magwitch, occurred during the transition from day to night. One sees here how Dicken’s uses the shift from day to night as a means of shifting the mood within the novel in such a way that will prepare the reader for his encounter with an individual who is in possession of a questionable moral character. In addition to this, one perceives here the manner through which Magwitch’s moral character affects Pip’s moral disposition as Pip was introduced to committing morally questionable actions through his chance encounter with Magwitch. As opposed to the use of darkness as a means of symbolizing the immoral aspects of man, Dickens also uses the light as a means of symbolizing the moral aspects of man. For example, one is presented with Pip’s initial encounter with Estella. Estella, which literally means star, is presented as an ‘angelic’ being who inspires Pip to desire for the finer things in life. Reference Dickens, C. (1992). Great Expectations. London: Wordsworth Editions, 1992.

The Cultural Revolution of the 1920s Essays

The Cultural Revolution of the 1920s Essays The Cultural Revolution of the 1920s Essay The Cultural Revolution of the 1920s Essay The 1920s were times of cultural revolution.The times were changing in many different ways.Whenever the times change, there is a clash between the old and the new generations.The 1920s were no exception. In Dayton, Tennessee, 1925, a high school biology teacher was arrested.He was arrested because he taught the theory of evolution. The teacher, John T. Scopes, was accused of having violated the Butler Act.This was a Tennessee law that forbade the teaching of the theory of evolution in public schools.The Tennessee legislature felt that teaching evolution was wrong because it contradicted the creation theory of the Bible.The Scopes trial received worldwide publicity.The press nicknamed it the Monkey Trial because, people believed that the theory of evolution meant that humans were descended from monkeys. Clarence Darrow was the defense lawyer.Former U.S. secretary of state William Jennings Bryan was the prosecutor.The defense argued that the Butler Act was unconstitutional.They did n ot deny that Scopes had broken the law. He was convicted and fined $100. Darrow was quoted as saying, Scopes isnt on trial, civilization is on trial.The world was changing and scientific advances made it harder to fully accept the Bibles interpretation of creation.The older generation seemed set in their ways.It would seem that a science was on trial defending itself against traditional beliefs. The Red Scare was the result of wartime tensions.There was a growing fear of communism during the 1920s.The Red Scare became like a witch-hunt.Everyone was suspicious of each other.U. S. Attorney-General Palmer planned a round up of communists.January 2, 1920, he ordered department raids on meeting halls and homes in thirty cities nationwide to gather all suspected communists.Twenty seven hundred people were arrested without being charged with a specific crime.In all, more than 6,000 people were arres

The Diary Of Anne Frank Essays - Anne Frank, Women In World War II

The Diary Of Anne Frank Essays - Anne Frank, Women In World War II The Diary of Anne Frank 3/04/99 blk 2 Journeying back to the early nineteenth century, when Nazi forces occupied Germany during World War II, the lives of those living in this territory was spent in constant fear and anxiety. The Diary of Anne Frank leads readers through the harsh times of a family trying to escape imprisonment in concentration camps by Nazi soldiers, where death was almost certain. Born on June 12, 1929, Anne Frank was a German-Jewish teenager who was forced to go into hiding during the Holocaust. She and her family, along with four others, spent 25 months during World War II in an annex of rooms above her father's office in Amsterdam, the Netherlands. During the two years in hiding which Anne refers to as "a time when the ideals are being shattered and destroyed, when the worst side of human nature predominates, when every one has come to doubt truth, justice and God (pg.327)." Anne kept a diary that was given to her by her father, Otto Frank, on her birthday. Between June 1942 and August 1944, from Anne's thirteenth birthday until shortly after her fifteenth birthday, Anne recorded her feelings, her emotions, and her thoughts, as well as the events that happened to her. "?[I]deas, dreams, and cherished hopes rise within us only to meet the horrible truth and be shattered?yet in spite of everything I still believe that people are really good at heart (pg. 327)." The diary is an accurate record of the way Anne grows up and matures, in the unfortunate situation she found herself. Given the circumstances in which the novel is written Anne gave a very vivid description of her surroundings and the feelings she encountered throughout her ordeal. The novel displays the grief and frustration that is experienced throughout the time spent in hiding. The emotions of the situation are captured in the text and gives validity to the pain and frustration encountered. Despite the amusing and enlightening side of the diary, that documents the process of her adolescence, it also provides a vividly terrifying description of what it was like to be Jewish hiding during the time the Nazis sought to kill all the Jews in Europe. After two years of living in the "secret annex", behind a bookcase, and having to be extremely quite during the day so that the workers in the office and warehouse below could not hear them the family was captured. The betrayal of Anne and her family to the Nazis and their placement under arrest lead to their deportation to concentration camps. In an entry on August 1, 1944, Anne confides to her diary an analysis of her situation. She concludes that her behavior has been a front during her years in hiding to help her cope with the people surrounding her. Nine months after her arrest, Anne wrote that "?if only there were no other people in the world (pg.331)." The writings give Anne's thought wishful pretense that if no one else were in the world, that the pain and suffering would end. Anne gives readers a sense of truth and honesty about her situation that allows the reader to experience her life as a stubborn, touchingly vulnerable teenager who one minute is in love with the world and the next detached. This book is an extraordinary piece of work written by a young woman finding her way in captivity. Anne was an immensely gifted writer and a person of great sensitivity. She shows her depth through emotions as well as by absolving the feeling of others and communicating them through writing. Anne's true personality is brought to life on every page and allows the reader to feel as though they actually know her. Whether enthralled in the heights of ecstasy over her budding fascination with Peter Van Dann, another teen hiding in the "annex", or drowning in the depths of despair over her life in hiding, Anne would always confide her private thoughts and interest in her diary. Anne's vivid writing allows the reader to experience second hand what it was like to be a teenage Jewish girl confined to an inside world with little resources except necessities to survive. The detail in which her story is told gives light to the talents and emotions a young mind experienced as she deals with traumatic situations. For its insights into the life of a German-Jewish child living in Germany during Nazi occupation, The Diary of Anne Franks, offers a vivid, realistic

Comparative Study of State and Local Governments Research Paper

Comparative Study of State and Local Governments - Research Paper Example Government of California The Californian government differs from other governments in a number of ways - from the laws to how it offers its services to its residents. It possesses one of the longest constitutions in the history of the world, caused by construed individual provisional rights that have been made broader than any other bill of rights. These rights help protect individual against oppression and illegal practices in relation to securing their life and rights of living. The law extrapolates on how every citizen is dealt with in any case of any happening or occurrence. The difference is also triggered by execution of three branches of governance which are: the executive, the legislative and the judicial branch. The California government differs from other states and governments in that it has an institution, even though not stipulated in the constitution but plays a major role in implementing laws. The institution comprises of the governor, assembly speaker, assembly minori ty leader, president of the senate and senate minority leader. The big five meet in private closed meetings to discuss pending bills in the formal legislature since it is an informal institution. California’s direct democracy system is approached with high aggressiveness contrary to all other states. It gives the population free will of giving their unprecedented opinions collectively in choosing good governance rather than electing representatives. Its gives the people pure and preferred choice in passing executive motions, conducting trials, making laws, election of officials and dismissing errant officials. The Californian system of direct democracy has positive effects on the government, in that it protects grievances of the people majorly done by them. This type of government gives audience to all its residents and deals with each of their problems. Contrary, a representative government will only shed light to problems that affect particular areas especially when they ac crue vested interest. Such a government ensures that services are consumer friendly so as to reduce uproars from the population. When such a population decides to take on the streets for a demonstration, the whole economy is left at a stand still. The governor in California State has accrued extensive powers in running the state. He or she heads the executive branch, which includes lieutenant governor, attorney general, state secretary, state treasure and state controller. The governor has powers and responsibilities to sign laws passed by legislature, appoint judges, command state militia, propose state budget and grant pardons among others. These aspects grant the governor more powers than the legislature since he approves all the decisions and without his consent, they are doomed for failure. Provision of funds to state and local governments have given a boost to direct democracy in that the channels of communications are dropped to reach people at grass root levels. This idea at tributes many people in bringing out their opinions on possible castigations they are experiencing and end up with a rapport with the government. Similarly, local governments and states reduce the distance covered by people when they require services from the government. Funs provided are used to construct offices and support

Sexual harassment Case Study Example | Topics and Well Written Essays - 1250 words

Sexual harassment - Case Study Example Burger King Restaurants, the largest franchisee is paying $2.5 million in order to settle fed-eral claims of sexual harassment. The Equal Employment Opportunity Commission says the agree-ment with Carrols Corp. covers 89 female employees around the country. The Equal Employment Opportunity Commission alleged that Carrols employees subjected women in dozens of restaurants to unwanted touching, obscene comments, strip searches, exposure of genitalia, and rape. However, the Burger King Restaurants Company did not admit any wrongdoing and said in a statement that it settled the case to avoid litigation costs. This particular settlement required Burger King Restaurants to improve its ability to respond to harassment charges. Syracuse, N.Y.-based Carrols owns and op-erates more than 570 Burger King Restaurants in 13 states. Carrols was accused of sexual harass-ment and a widespread violation of Title VII of the Civil Rights Act. Burger King's largest franchi-see--Carrols Restaurant Group I nc. agreed to a $2.5 million settlement with the Equal Employment Opportunity Commission (EEOC) on Tuesday, this marked the end of a 14-year sexual harassment case in which Carrols was accused of widespread violation of Title VII of The Civil Rights Act. According to the Equal Employment Opportunity Commission (EEOC), the money will go to 88 former employees and one current employee, the remaining claimants out of 90,000 female em-ployees that the EEOC initially contacted to investigate Carrols' alleged harassment. In spite of this, Carrols did not admit wrongdoing as a component of the settlement, and the CEO of the company, Daniel Accordino said in a statement: "We unequivocally do not tolerate sexual harassment in our workplace." The company however did agree to augment its anti-harassment policies and increase training, and will be reporting to the Equal Employment Opportunity Commission (EEOC) for two years. This story relate to ideas that we have discussed in the course concerning sexual harassment and human resources. According to the U.S. Equal Employment Opportunity Commission (EEOC, sexual harassment is a form of gender discrimination in violation of Title VII of Civil Rights Act 1964.   In fact, by 1998, the Supreme Court of the United States made employers more liable for employee sexual harassment. Nevertheless, the Society for Human Resource Management has documented in their report that 62%of companies today offer programs on sexual harassment prevention training, and 97% have a written policy of sexual harassment (Crouch, 2009). In the case of the Burger King Restaurants, there were some inconsistencies as there was no clear sexual harassment policy written. Over 88 female employees reported sexual harassment and have been compensated due to laxity of the company to define a